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We also use third party advertisements on MaximizingMoney.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing Wisconsin real estate ads to someone in Wisconsin, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
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DoubleClick DART Cookies
We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (“interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Wisconsin, you may see Wisconsin hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx
Certain advertisers such as Google Adsense on our website may use “interest-based advertising” that allows advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g., “sports enthusiast”). To develop interest categories, advertisers will recognize the types of web pages users visit throughout the Google content network. As an example, if you visit a number of sports pages, Google Adsense will add you to the “sports enthusiast” interest category.
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